Globally, women consumers control $20 trillion in consumer spending. They make the final decision for buying 91 percent of home purchases, 65 percent of the new cars, 80 percent of health care choices, and 66 percent of computers. – FastCompany

Many of these consumers are moms – and with, you’ll be targeting urban, educated moms that love exploring their city.

A few things about readers:

  • One to two young children: 80% have a child under 5.
  • Urban Oriented: 67% live in or near downtown core.
  • Highly Affluent: 46% have an annual household income greater than $100K. 25% over $130k.

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For Vancouver moms who love raising their kids in the city.