Sheila Vandermark is a stay at home mom of three,who does before and after school daycare during the day. In the evenings, she spends her time creating her Naturally Unique Jewelry line of one of a kind pieces. Her love of design led her to complete her diploma in Fashion Design and Merchandising from which she created a line of designer hats and further expressed her creativity through floral design. Ultimately, she discovered creating jewellery into a work of art that appeals to her clientele’s sense of style, is her true passion.
Why did you get into jewellery design?
At eight years old, I discovered my passion for creating jewellery when I used fishing line and matches to create one of a kind pieces of jewellery which I then sold to my grade three classmates. Ever since then, I was hooked on the business of designing and selling. Over the years I learned new skills through various courses on jewellery design and silversmith. This taught me new techniques in jewellery design that enabled me to express my love for creating beautiful things with my hands.
Tell us a bit about your company?
Naturally Unique Jewelry was established three years ago. It’s a company that designs a line of products to accomodate a niche market of women who wanted jewellery to wear that enhanced their own unique style. Whether you are looking for something to wear during the day or for an evening out, with Naturally Unique Jewelry you will find affordable, quality jewellery that is fun to wear. Naturally Unique Jewelry has grown to include a line of jewellery for young girls who also want too express themselves with their own unique look.
How would you characterize your style?
Naturally Unique Jewelry has three different collections, each of which has their own sense of style. Contemporary is a trendy and bold line. It’s designed with chunky, textured, and colorful beads thats mixed with different metal links and chains. Simple is a collection of feminine and elegant pieces usually designed with crystals, high quality glass and fine sterling silver chains. Naturally is a line of earthy and unique pieces of jewellery that is designed with a variety of natural beads and metal chains .
Who are your clients?
My clients are women and girls of all ages who love wearing jewellery that accentuates their own unique style. They are also those who appreciate the opportunity to beable to customize a piece of jewellery to suite their individual needs, as well as to purchase on short notice when an unexpected need arises.
What do you think moms should know about your jewellery?
The product lines are affordably priced, in line with current trends, customizable, conveniently available on line and in my own design studio. I love to design with anything I find interesting, whether its the color, texture or shape of bead, I like to see what I can come up with. Most of my pieces are designed with high quality glass, shells, wood, crystals, and semi-precious gemstones which I love to mix with different metal links and chains.
Where can people buy your jewellery?
Naturally Unique Jewelry is currently available at Something About Shoes in downtown Langley and Journey by Massage in Fraser Lake, through home parties and online at www.naturaluniquejewelry.etsy.com
Anything else to add?
I am currently with a partner on developing a collection of jewellery that is re-designed from recycled jewellery where 100% of the proceeds go to Kids with Cancer.