Entrepreneur to Watch: Michelle Trantina of MyYogaOnline.com

Michelle Trantina says MyYogaOnline.com is about whole health, made simple. “We’re a global resource for mind-body health and wellness and holistic living, offering yoga, Pilates, and meditation videos and expert information on workplace wellness, green living, expert health advice, a Q&A forum with professionals, and more.”

What inspired you to start your company?

We wanted to make a revolutionary ancient practice there for people in a way it could never be before. This might mean someone who’s become really busy can continue their practice, or making yoga and other mind-body modalities available to those who want to try them, but haven’t been able to. We wanted to fill the need for perfect for you, there when you need it, mind-body health and wellness.

What is MyYogaOnline.com all about?

Ultimately, we’re all about being of service to people. Our online community is a bridge between practitioners, soon to be practitioners, and need to be practitioners. We’re a modern interface which ultimately draws people closer to themselves, and the union that Yoga is.

What’s your vision for your company?

As we continue to grow, we continue to serve more and more people who need us. Our vision is to continue doing that, with the services we now have, and new ones always in the works.

What excites you about what you’re doing?

I get excited about all the new opportunities that come our way, as more and more high profile businesses seek out our services. What we do helps people lead healthier, more content way of lives (in both mind and body), and this is probably needed more today than ever before. I also love how much I have learned in doing what I am now doing and since we launched the site. I will never see things the same way again. Finally, yoga has been such a trans formative practice for me personally, and to be able to give this practice to others, especially those who may not otherwise have access, is eternally gratifying.

What are some early examples of success?

We signed Air Canada as an In-Flight-Entertainment client-we provide their health and wellness content. And we provide our video services to universities and media providers such as TiVo, York University, the University of Iowa.

What about challenges?

We’re growing so fast that organizational systems are a definite need-and putting those into place after the fact can be challenging.

What’s next for you?

We are launching a wellness diary and user profiles to help members reach their goals and connect with like-minded others from around the world. We will also be releasing some fantastic new videos that are in post production now. This fall we have some innovative wellness programming coming down the pike that will take what we offer to the next level.

MyYogaOnline.com

www.MyYogaOnline.com | Twitter: @myyogaonline | Facebook